Cast your nets wide to make the biggest impact. As you plan and execute your nonprofit marketing plan, keep in mind that the broader your audience, the wider the reach of your message. The best way to reach potential donors and volunteers with your nonprofit marketing plan is to keep your language and your message simple.
When writing content for your nonprofit marketing plan, think about each word and how (or if) your audience will connect with it. You don’t have to describe volunteers as the substratum of your nonprofit. Call them fundamental. Savvy?
Click on the link below for an interview with a nonprofit marketing expert who has clean and clear language down to a science .
We’re Still Growing! Hot Tips on Writing to Engage from Our Newest Team Member [Tobi’s Nonprofit Management Blog]