With Halloween tonight, we know you’ve been thinking in orange and black, but all month long we’ve been thinking pink. October is breast cancer awareness month, as many of you have gathered from the deluge of pink being thrown into every nook and cranny all month long. But we caution you, don’t jump onto the pink bandwagon because you think it’s an easy way to gain some public appeal.
With the large increase in the number of corporate companies partnering with nonprofits during this month, the general public is getting more and more skeptical of the motives of these partnerships. While giving nonprofits the benefit of the doubt, they often think that corporations are doing it for the corporate gain.
One way to avoid this bad reputation? Make your partnerships as see-through as possible—clearly indicate where funds will be donated, in what way they’ll be used, and that both organizations involved care deeply about this cause.
Check out the article to learn more on this growing trend, and consider your marketing choices next October.
Do consumers still believe in pink? Only when it’s see-through [Katya’s Non-Profit Marketing Blog]