Your nonprofit is fighting for a cause. And, chances are, it’s because things are looking grim in your nonprofit’s sector—whether that’s children dying from malaria, women not having access to proper doctors while going through pregnancy or soldiers committing suicide. These are serious issues, and ones we’re glad you guys are tackling.
Here’s the problem. Many nonprofits falter when it comes to their nonprofit marketing plan. They focus too much on the bad and the ugly and not enough on the good. In order to get folks to donate to your cause, you have to present hope. They need assurance that their donation can and will make a difference to ending this problem.
Check out more on this topic in the article linked below.
What’s your problem to solution ratio? [Katya’s Non-Profit Marketing Blog]