Risks are an essential part of running and starting a nonprofit. If you want to bring awareness to your cause, sometimes you have to make a decision that could potentially bring a negative outcome, but also has a chance of being extremely positive. That is what a risk entails.
There is plenty of uncertainty when considering these risks, but as the leader of your nonprofit, it is your duty to make a calculated decision. Make sure to look at all possible outcomes and don’t leave the decision up to the human condition. Look at the facts and make sure your decision has the best possible chance for success.
Learn more about how to take on risks by following the link below.
Better Ways of Thinking About Risks [Fischhoff/Harvard Business Review]