What if we told you that most of your clients are using carrier pigeons for communicating now? You’d have to adjust a few things around, right?
Well, the good news is that they aren’t using pigeons. But the other (we won’t call it bad) news is that most of your audience uses all kinds of devices, at the same time. Smartphones, TVs, laptops and desktop computers are being used multiple times a day, at the same time. So you need to ensure that your nonprofit marketing plan can shapeshift from screen to screen.
Check out more on your audience’s technology habits in the article below.
3 things you must know about how your audience is using technology [Katya’s Non-Profit Marketing Blog]