The audience of your nonprofit marketing plan has grown accustomed to being captivated. Marketers so often make bids to engage them that they’re not just used to stories in your marketing plan—they expect them.
Predictably, nonprofit audiences respond most to film. But what nonprofit marketers didn’t expect was that human interest films could inspire entire movements when their storytelling was strong enough. Follow the link below to learn how to rouse your nonprofit marketing plan’s audience to action.
How To Turn Audiences Into Activists: 5 Lessons in Social Engagement from Participant Media [Fast Company]