Nonprofit marketing leaders like you tend to be clever communicators. Within your organization everyone shares an insider’s language. Understanding one another is simple since you draw from the same bucket of jargon—words like “civic engagement” and “donor retention” roll off your philanthropic tongues.
But connecting with donors takes more finesse. You can’t revert to insider’s jargon or cliché communication to excite or delight them. Your marketing plan must be more creative than that.
The article linked below explores the epidemic of jargon in blasé nonprofit marketing plans—and suggests an alternative.
Jargon, Jargon, We Got Jargon [Kivi’s Nonprofit Communications Blog]