Topic: Nonprofit Marketing Planfeed

Social Media and Mobile Marketing Statistics You Should Know

October 23rd, 2012

Your social media and mobile marketing efforts are only as good as the research they’re based on. And if that’s nothing, we’ve got a problem. Hopefully before diving into the social media world, you did your research—you looked at your target audience and figured out the best means to reach them. (Same goes for your mobile marketing plan.) In case your pool of research is more like a puddle, we’ve got some helpful statistics to keep in mind.

  • Half of baby boomers use social media.
  • 65% of adults sleep with a cell phone beside them.
  • 88% of US adults have cell phones.

For more social media and mobile stats, check out the article below.

Reality Check: Social Media and Mobile [Nonprofit Marketing Guide]

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