The answer – your nonprofit should focus on both. Think of it in basic advertising terms. If you made an advertisement without any sort of strategy, do you think that it would be successful? Of course it wouldn’t. The same goes if you have a stellar strategy but a poor advertisement to showcase the strategy. That is how strategy and process work together, hand in hand, ensuring the success of one another’s efforts.
Learn more about how strategy and process work together by following the link below.
Strategy vs. Process Improvement: What’s More Important? [Deragon/The Relationship Economy]