Just like your family’s budget at home, every dollar spent on your nonprofit marketing plan counts. But spending less sure wouldn’t hurt. Your nonprofit could spend that extra money on its programs, employee salaries or invest it in a fundraising event.
Spending wisely on your nonprofit marketing plan to save budget for other expenses starts with asking the right questions about how your marketing plan is and isn’t working. Find out what they are in the article linked below.
5 Fantastic Questions to Measure Marketing’s Worth [Katya’s Nonprofit Marketing Blog]