I’m sure you’ve heard the whines of a peer pressured tween.
“But Mom, everybody’s doing it!”
The truth of the matter is, when “everybody’s doing it,” adults and tweens alike both have the same instincts to jump on the bandwagon.
In this case, the wagon is promoting change through your nonprofit. The most deadly slayer of apathy is groupthink. When it’s popular to go green or give back to the community, your nonprofit will be able to make the biggest difference.
To read more, follow the link below.
Make Change Acceptable [Razoo]