Stories are more interesting than dry-as-crackers data. Facts and figures will add girth to your nonprofit marketing plan, but too many will weigh it down. Your nonprofit marketing plan needs more emotion than examination, more appeal than analysis.
All that is obvious enough, we’re sure. But nonprofit marketing pros have put their finger on a nonprofit trend that’s deflating the content of many messages. Surprisingly, the problem lies in donors’ demands. Read the article that follows to learn more .
Stop Documenting. Start Communicating. [No Small Change]