It’s an old cliché in cold calling that desperate salespeople beg, “Wait! If I could just have a moment of your time”—while their prospect hastily ends the call. It’s a frantic plea for the chance to tell their business’s story.
Rarely does it work.
Good news: Your nonprofit marketing plan has a leg up on businesses’ rather boring stories. We’re biased, but we think nonprofit storytelling is infinitely more interesting than for-profits’ stories. Not so good news: Your audience may still be inclined to ignore your storytelling attempts.
To make sure your nonprofit marketing plan has its chance, craft a story that’s as compelling and inspiring as possible. Watch the video in the link below for an example of great storytelling in marketing, and to register for a free event that will teach you how to do it yourself.
Meet the Story Wars Author and Get Tips on Improving Your Stories [Katya’s Nonprofit Marketing Blog]