If you’re interrupting someone’s flow of their day with your nonprofit marketing tactics (phone calls, flyers, billboards, emails, letters) you’d better have a good reason to do so. Make your use of their valuable time respectful—don’t waste too much and keep your messages short and sweet.
Take a moment to look at your newsletters or marketing materials for this week. Are they worth taking time out of someone’s day? If you’re doubting yourself, consider doing some last minute editing.
Check out Katya’s article below to learn a bit more on this train of thought.
Remember that you are an interruption [Katya’s Non-Profit Marketing Blog]