This year, DoSomething.org wanted to connect and viscerally spread the word about teen pregnancy. So naturally, they used a medium teenagers engage with every day—text messaging.
The idea: Get teens to sign up to care for a digital infant. The text baby sends the participants messages at any time of the day (or night), needing to be fed, changed, etc. The campaign successfully simulated the life-changing inconvenience of being a teen parent by reaching out to over 100,000 participants.
DoSomething.org stands as an example of thoughtfully engaging its target demographic, and challenges other nonprofits to do the same. Click the link below to find out more ways this nonprofit used data to make a difference:
How DoSomething uses data to change the world [Socialbrite]