Connecting with your nonprofit’s audience is like being a good friend. You’ve got to devote time to friends to maintain a close relationship, and as a nonprofit you’ve got devote time to your audience.
Content curation is a classic marketing method for keeping up the connection with your nonprofit audience. But every organization curates content differently. Many share content on social media only, while other organizations add content curation to more basic parts of their nonprofit marketing plan.
See below for an infographic illustrating how other nonprofits use content to stay close to their audience.