Donors want to be convinced that your nonprofit is the organization that they should donate to. They want you to prove that their contribution will be worthwhile, and a lot of that convincing could come from a landing page.
Landing pages are where you can hook and sell them on what your nonprofit is all about. But more importantly, landing pages will give them a call to action to do something worthwhile and to donate to cause that matters.
Learn more about why landing pages are important to your nonprofit by following the link below.
Taking a Look at Landing Pages and Call to Actions [Debbie Hemley]