You can’t create news. It just happens. But with a concept known as “newsjacking” you can get your mission out to the public after the news has already happened.
The concept is easy—it involves getting your organization into a news story after the fact. It means that your organization has to act fast, and should develop your response to a story that you know is going to happen.
Learn more about how one organization successfully worked their way into the news by clicking the article linked below.
It Worked Because We Were Ready For It [Kivi’s Blog]