Prioritize the communication channels your nonprofit puts its energy into to make some headway with your nonprofit marketing plan. If you spread yourself and your marketing plan too thin, supporter engagement and fundraising will suffer come year’s end. When prioritizing your nonprofit’s marketing methods, consider first and foremost which communication channels work best for your organization. Go where the donors (and prospective ones) are, and engage supporters by going where they go.
For simplicity’s sake, consult other nonprofits to learn where they spend most of their marketing energy. Review the infographic below to get a better sense of the best marketing methods for engaging your nonprofit’s audience.
The Most Important Communication Channels for Your Nonprofit [John Haydon]