It’s the classic paradox of choice—if you give people a huge problem to solve, such as choosing between 300 cereal options for breakfast, they’ll be paralyzed.
The same thing applies for charity: If you give people a huge problem, they won’t be able to visualize a solution, and will be difficult to motivate. If you show them how to make one significant change, like helping out one bullied bus monitor, they will jump at the chance to be generous.
Think little picture motivators to tackle big picture problems. Click here to learn more:
How to Get People to Act [Inspiring Generosity]