Working on the advocacy side of nonprofit work is almost completely different than basic fundraising for a cause. There is a lot of political motivation, and sometimes a lot more money has to be presented to even get in the same room as a Senator who could be convinced to share your view on a particular issue.
But how can you measure advocacy? Is there a way to measure the efforts you put forward into swinging votes in favor of your movement? These questions can be answered by setting goals and making a plan. Setting a projected course for your nonprofit will allow you to gauge your progress down the road and if things need to be adjusted as such.
Learn more about how to measure advocacy by following the link below.
Measuring Advocacy – Yes We Can! [Forti/The Bridgespan Group]