Well-branded corporations like Starbucks tell stories so well that the very mention of their name piques interest (you’re reading this post, aren’t you?). And if you’re trying to incorporate storytelling in your nonprofit marketing plan, Starbucks is worthy of your organization’s attention. But Starbucks is good at more than stories and frappes. They listen well, too.
Imitate Starbucks because they are master storytellers and good listeners. We believe the strongest nonprofit marketing plans are bellied by input from your audience. And as listening to customers is a top priority in Starbucks’ marketing plan, it couldn’t hurt to lend them your ears.
So listen up! Keep clicking to read more about listening and storytelling from Starbucks’ Chief Digital Officer.
Starbucks: Digital Innovation and Creating Jobs? [Dowser]
Image via DM9