Flutters and shudders, pleasure and pain, fear and hope. Feelings and emotions are more than attention-grabbing openers. They’re how your supporters experience the world.
To elbow your nonprofit’s way into the emotional world of each of your donors, your marketing plan has to tap into the specifics of your mission and the people you help. Enliven your nonprofit marketing plan with the emotional power of stories to make an impact and encourage recurrent donations.
Instilling emotional pull in your nonprofit marketing plan comes down to good writing. For a nonprofit marketing pro’s insight on how to inject emotion into your writing, follow the link below.
3 Ways to Make the Story of Your Cause Impossible to Ignore [Katya’s Nonprofit Marketing Blog]