We’re huge proponents of nonprofit marketers thinking and working like for-profits—especially in branding and marketing. And Pinterest is a marketer’s dream, with its predominantly female and relatively wealthy audience. So while B2C and B2B think of Pinterest as the social media site that’s chockfull of potential customers, your nonprofit social media manager ought to see it as a hub for future donors.
Even though this video on marketing via Pinterest is addressed to businesses, your nonprofit social media manager can use it as a taking-off point for attracting a bunch of affluent, highly engaged donors. Get started: start watching.
A Marketer’s Guide to Pinterest (VIDEO INFOGRAPHIC) [PSFK]