The franchise business is popular in the U.S., where millions come to pursue the American dream. It’s the idea that a business could come from nothing to be perceived as a powerhouse.
With this kind of dominance, it is no surprise that cause marketing would be connected to franchise outlets. After all, they can reach the largest amount of consumers. Companies like McDonald’s, 7-Eleven and Ace Hardware are all associated with various charities. But is your nonprofit ready to do cause marketing with a franchise?
To find a list of questions you should ask yourself before pursuing cause marketing with a franchise, click the article linked below.
The Appeal of Franchises for Cause Marketers [Cause Marketing]