Word of mouth is a term that gets used quite a bit in the world of advertising and marketing. It is an invaluable marketing method because it deals directly with the audience you are trying to target, and allows you to break outside of that targeted audience.
What’s different now is that creating that buzz is a necessity for every bit of marketing your nonprofit puts out into the world. With the spread of efforts, you can tell where your opportunities arise and find your untapped resources for fundraising dollars. Word of mouth used to be a secondary objective for your nonprofit. Now it needs to be a primary objective.
Learn more about how to create buzz for your nonprofit by following the link below.
Engage Influencers: Learn From the Buzz of the Outside World [Social Media Hub]