Things get complicated, fast.
As a nonprofit’s cause develops and their resources grow, their vision often becomes more nuanced—and likely, more effective.
While it’s great to have the resources to be more idealistic and complicate your nonprofit’s perspective, make sure to keep your donor appeals from getting too abstract.
While donors who are truly passionate and informed about the cause may appreciate the specificity, most charitable giving is motivated by the concrete. Most people would rather know they’re giving exactly three goats to a specific struggling family in India than generally helping to “create sustainable communities,” even if the latter’s impact is actually more profound.
Learn more about communicating your vision after the jump:
The Nonprofit Complexity Conundrum [FundRaising Success]