The worst nonprofit marketing plan may be one that’s out of touch. Your organization can create a campaign that grabs attention and explains its cause, but it has to jive—and even interact—with what’s going on in the real world.
Show in your nonprofit marketing plan that you’re aware of what’s impacting your audience. The trends, controversies and conversation topics that are relevant to your targeted community all count.
For more on striking a balance between what matters to your audience and what’s relevant to your organization, read the article linked below.
How to Win the Marketing Olympics [Katya’s Nonprofit Marketing Blog]