Cause marketing is a great way to help you and a business both benefit. That is, if you can pick the right partner. But don’t stress, because there are many different approaches that will hopefully give you the same outcome.
While the age-old tactic of picking a partner that aligns with your mission is a surefire way to boost awareness and success, don’t rule out the obscure opportunities that arise. Just because another company doesn’t have much to do with your nonprofit’s mission doesn’t mean they can’t be a great resource to boost fundraising and help out. It does, however, mean that you should be able to back up why the partnership is happening.
Learn more about how you can pick the right cause marketing partner by clicking the article linked below.
Picking Your Cause Marketing Partner [Cause Marketing]