“Without good data, there is no marketing,” said writer and editor for University Alliance, Erin Palmer. You can’t market without a knowledge of who it is that you’re targeting and without analytics.
Well thought out research can provide your nonprofit crucial information about your targeted demographic and their consumer behavior.
If you are clearly honing in on your researched target audience, your conversations, PR and awareness will promptly improve.
For more information about research and cause marketing, click the link below.
3 Ways Research and Cause Marketing Can Work Together [Cause Marketing]