Money may drive your nonprofit marketing plan, but don’t let that show. The gift economies of every nonprofit are driven by tokens of appreciation rather than money itself.
Your marketing plan may appeal to donors’ need for respect or public recognition, but you must go about that subtly. Offering social status to nonprofit donors in your fundraising appeal letter would be ridiculous. Obviously. But emphasizing the reward of feeling connected to others will do the trick without making you look gauche.
Read the article below for more marketing help on swaying donors with grace.
Thriving in the Social Media Gift Economy [Katya’s Nonprofit Marketing Blog]