The best nonprofit marketing managers are fantastic storytellers. They don’t have to hold an audience captive with their own stories, but with the story of their organization. Find your story, figure out how to tell it in an unexpected way and your nonprofit marketing plan will be set.
You’ll find a good example of unique storytelling techniques in the libraries in British Colombia. These libraries feature human books—great storytellers with a captivating story to tell—to encourage diversity and nurture human relationships.
For a nonprofit marketing expert’s advice on how you can apply the wisdom of human books to your nonprofit marketing plan, check out the article linked below.
Idea File: Storytellers on Loan at the Human Library [idealistblog]