As a whole, nonprofit organizations are outward-reaching. You exist to lend a hand. To drop much-needed resources in an all too empty bucket. That said, nonprofit marketers tend to be navel gazers. Instead of thinking about your cause and the people who could help it, you think about yourselves.
The article that follows is totally independent. It’s not written for nonprofit marketers or development directors. Essentially: it’s not for you. It’s addressed to your organization’s potential supporters, and it deals with what holds people back from action (like supporting your nonprofit). Consider it a guide to understanding why your marketing plan’s audience interacts with your nonprofit. (Or doesn’t.)
Click below to better understand the most common inhibitors of nonprofit engagement.
Stuck in Empathy [Verily]