The sad truth is that donors will contribute less to your fundraising appeals when they suspect that many others send money too. The larger the group of donors, they figure, the less money your nonprofit needs.
Your nonprofit marketing plan can allay this natural tendency with individuals. Show individual donors that their support helps other individuals. Avoid anything to do with groups.
Click below to learn more about speaking to and for the individual in your nonprofit marketing plan.
When a Group in Need Inspires – vs. Discourages – Giving [Katya’s Nonprofit Marketing Blog]