Communications managers suggest that you look for neutral holidays or times of the year to inspire your nonprofit marketing plan. Piggyback on St. Patrick’s Day or Thanksgiving to generate some risk-free buzz around your nonprofit’s good work.
But the nonprofit marketing expert who wrote the article linked below has some well-deserved criticism for Girl Scouts of the USA. The nonprofit seemed to piggyback on the recent anniversary of the September 11th tragedy—and supporters were outraged by their marketing misstep.
Keep clicking to learn more about the controversy.
Danger Ahead—Piggybacking on Tragedy [Getting Attention]