When nonprofits discuss their audience and how to connect with them through their marketing plans, they often speak too generally. Knowing an audience means understanding their dispositions, their backgrounds and even their personalities. Studying generational quirks, therefore, grants insight into how target audiences think.
Reaching millennials ought to be at the forefront of your nonprofit marketing plan’s strategy. Read the article below for a thorough breakdown on how millennials perceive nonprofits and how your marketing plan can better engage them.
The Need for Inspiration: How Millennials Connect, Involve and Give to Nonprofits [Philanthropy Journal]