Your nonprofit marketing plan needs a story to inspire interest and commitment from supporters. Generic pictures with run of the mill descriptions of how your organization works just doesn’t cut it for nonprofit marketing anymore. Instead, spotlight individuals and direct quotes in your nonprofit marketing plan. Pictures of staffers will give a face to your organization, while featuring people you’ve helped will subtly prove your organization’s effectiveness. And the more personal the quotes in your marketing plan, the better.
Follow the link below for two examples of revamped, story-heavy nonprofit marketing plans. You just might be inspired to revise your marketing strategy, too.
Department of Inspiration: 2 Causes Getting Their Stories Right! [Katya’s Nonprofit Marketing Blog]