When embarking on the epic journey of crafting a marketing campaign, a big direct mail initiative or completely rebranding, you and your creative department have to make a lot of decisions, both broad and minute.
The impulse is to take your new promotional materials and designs and get feedback on them from everyone and their dog. After all, the more feedback you get on your project the better—right?
While input and testing are hugely important, a mass of unqualified opinions on your professionals’ marketing efforts will burden them. Learn which voices you should value—and which ones can be ignored.
Click the link below for more information:
The Case for Trust [FundRaising Success]