As a nonprofit marketer it’s hard to balance what’s important to your staff and what will be interesting to your audience. An employee’s 20-year anniversary with your organization won’t matter one bit to a donor who’s been supporting you for as many years. But we know nonprofit marketers are often pressured from their coworkers to include such information.
To balance the boring details with compelling stories in your nonprofit marketing plan, dress up the otherwise droll. The nonprofit marketing expert in the article below has specific advice for doing just that.
Keep clicking for creative help on spicing up your nonprofit marketing plan.
Dress Up That Dog: Making the Boring Stuff Interesting [Kivi’s Nonprofit Communications Blog]