When an actor is cast in a role she immediately begins the long process of creating her character. With the script as her starting point she works through her character’s personal history, personality and preferences. The more specifics she nails down, the more interesting her character will be.
The process of creating a dynamic nonprofit marketing plan is similar. Defining the tone of your nonprofit communications, along with your voice and style, will make your organization more interesting. More importantly, crafting a voice, tone and style particular to your nonprofit marketing will make your organization feel more real to potential supporters. They’ll forge a stronger connection to you, as they would a compelling character in a play.
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Can You Explain Your Org’s Voice, Tone, and Style? [Kivi’s Nonprofit Communications Blog]