Sometimes the belief in marketing is that in order to make the most impact your nonprofit needs to do a lot of things such as social media, direct mail, print, television and the like. And when you do too much, you can spread yourself thin and won’t get the best results from your marketing efforts. That is why, if you want the best possible results from your marketing, you should focus on only a couple tactics and do them really well.
Take a look at what your nonprofit is currently doing and see what needs to stay and what needs to go. Focus on how to do those things better. Soon enough you’ll find your nonprofit excelling in areas that seemed stagnant before.
Learn more about how to do better with less by following the link below.
Marketing tip #83: Less but better [Drew’s Marketing Minute]