You are very passionate about what you do. Obviously. But that doesn’t mean that the people you’re marketing to are pumped about your cause just yet. Thus, you’re left to rely on your marketing to convince them that your cause is the cause they should be actively supporting. And if your marketing, ahem, stinks, it’s not going to convince anyone that your nonprofit is a worthwhile cause (even though it is—you know it and we know it).
Check out the link below to learn 4 signs that your nonprofit’s marketing approach is lazy.
Four signs of lazy marketing – and how to fix them [Raven Tools]