Throwing clichés in your nonprofit marketing plan is understandably tempting. We hear overused phrases—like “make an impact”—so often that it’s difficult to communicate our meaning without them.
But “difficult” doesn’t mean impossible. Resist the temptation to use clichés in your nonprofit marketing plan by preparing yourself with worthy alternatives. The article linked below explores the negative effects of clichés in nonprofit communications, and offers guidance on how to avoid them.
Keep clicking to make your writing more interesting and unexpected.
Clinging to Clichés? [Kivi’s Nonprofit Communications Blog]