As your nonprofit continues to grow, your audience diversifies. So, how do you appeal to 25-year-old new dads, 86-year-old military retirees and 32-year-old single businessmen? You can’t. You can’t have it all and you shouldn’t try—paper or plastic, not paper and plastic.
Check out the article linked below for a lowdown on this list of three categories of donors: a large group, an active group or a group paying attention to the same thing.
You can appeal to only two. Which two do you choose?
Why you can’t have a huge, active community paying attention at all times [Katya’s Non-Profit Marketing Blog]