Topic: Nonprofit Marketing Planfeed

8 Well-Chosen Words: Why Long Nonprofit Mission Statements Hurt Your Chances

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October 2nd, 2012

Nonprofit marketing plans often drown audiences with words—and boring, meaningless or dull words at that. For example, nonprofits often share wordy mission statements full of overused jargon. Terms like “civic engagement,” “community-building” and “positive impact” litter mission statements. And to the audience of your nonprofit marketing plan these empty terms don’t mean a thing.

To inspire donors and build excitement around your nonprofit’s work, prepare to do some major editing. A nonprofit funder with an eye for marketing that’s pithy and to the point makes a strong case for eight-word nonprofit mission statements.

Learn more about swaying people with eight well-chosen words in the article that follows.

The Eight-Word Mission Statement [Stanford Social Innovation Review]

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