Okay, cookies and milk—we can get behind that. We also get along well with wine and cheese. And coffee and donuts are enough to get us out of bed in the early morning.
Our favorite foodie combinations come to mind when we pore over nonprofit marketing plans. We admire the verve of nonprofits that took big bites of technology—social media, email marketing and digital storytelling sure make marketing sweeter. But all that online outreach without printed marketing to back it up puts a bad taste in our mouths.
Don’t forego print once you’ve hit the sweet spot with online marketing. Integrate the two instead. Read the article below for seven ways your nonprofit marketing plan can use print to increase online activity.
7 Ways to Use Print Ads to Increase Online Activity [Inspiring Generosity]