In some countries storytelling is widely recognized as an important cultural activity. There’s a more pronounced respect for and interest in storytelling among, say, the Irish and Rwandans than Americans. But that’s not to say that Americans aren’t deeply affected by stories. It seems instead that American storytelling is equally important, although less subtle.
Stories must be the defining feature of your nonprofit marketing plan. Become great storytellers and your nonprofit’s marketing will attract more interest and, hopefully, raise more money for your cause.
So what makes a great story, and how can your nonprofit marketing team become better storytellers? Keep clicking to find out.
7 Ways to Improve Your Storytelling [Katya’s Nonprofit Marketing Blog]