It’s your character, your personality and the qualities your nonprofit possesses—it’s your marketing persona. By defining it, you’ll be able to understand the motivations behind donors, volunteers and other important people at your nonprofit.
It’s important for your organization to create website content, social media posts, email messages and other branding products as a nonprofit marketer, and it’s easier to do that when you have a defined persona.
Learn more about steps you can take to create your nonprofit’s marketing personas by clicking the article linked below.
6 Steps to Create Marketing Personas for Your Org [Inspiring Generosity]