Mobile, as a form of marketing, can no longer be ignored. Actually it shouldn’t have been ignored at all. It should have been embraced by your nonprofit and probably used as one of your main marketing avenues. But that was in the past, and mobile marketing is now.
Mobile marketing has proven to be an excellent way of targeting a growing, tech savvy audience. Even fundraising has seen positive growth on mobile devices, which begs the question: should nonprofits focus more on mobile marketing than other forms of marketing? Only time will tell if that is the case. Either way, mobile marketing is something that cannot be passed up.
Learn more about mobile marketing and its advantages by following the link below.
50 Mobile Marketing Facts [Worsham/Saz Bean]