Topic: Nonprofit Brandingfeed

Use Infographics to Visualize Your Nonprofit’s Story

2
October 17th, 2012

Visually stimulating content such as infographics, photographs and charts all draw the human eye and get readers engaged. Studies involving eye-tracking readers of web pages show that gazes rest significantly longer on images that enhance the content’s message—as opposed to stock photography and filler images.

An infographic is a shareable, aesthetically pleasing way to represent your nonprofit’s history and solidify your brand. Click through below to find out the best way to represent your story:

Telling Your Story Through Infographics [Wild Apricot]

2 Comments
    1. Reply
      Judith Madigan October 17, 2012

      Great post! Point well made.

      I’d like to add to this… Interestingly, beautiful (as in professional, well balanced, aesthetic) images actually change our brain physically. Resulting after seeing such a great picture – it does the same as if we have been there ourselves. Intensify our experience. And – wide angle images (opposed to the popular close-ups) grasp our attention longer.

      In my humble opinion an experience and /or effect that ‘stock photography’ will never create.

    2. Reply
      Marc Koenig October 22, 2012

      Good to hear some additional thoughts, Judith. We’re all for brighter, better brains here.

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