Visually stimulating content such as infographics, photographs and charts all draw the human eye and get readers engaged. Studies involving eye-tracking readers of web pages show that gazes rest significantly longer on images that enhance the content’s message—as opposed to stock photography and filler images.
An infographic is a shareable, aesthetically pleasing way to represent your nonprofit’s history and solidify your brand. Click through below to find out the best way to represent your story:
Telling Your Story Through Infographics [Wild Apricot]
Great post! Point well made.
I’d like to add to this… Interestingly, beautiful (as in professional, well balanced, aesthetic) images actually change our brain physically. Resulting after seeing such a great picture – it does the same as if we have been there ourselves. Intensify our experience. And – wide angle images (opposed to the popular close-ups) grasp our attention longer.
In my humble opinion an experience and /or effect that ‘stock photography’ will never create.
Good to hear some additional thoughts, Judith. We’re all for brighter, better brains here.